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Resources and insights about UTM tracking, revenue attribution, and marketing analytics.

How to Track Marketing ROI Without a Data Team

How to Track Marketing ROI Without a Data Team

If you're an indie founder or part of a small startup team, you probably don’t have the luxury of a dedicated data analyst. Yet, understanding your marketing ROI (Return on Investment) is essential. The good news? You don't need a data team to get meaningful, actionable insights.