Analytics that follow the money

The script works on any website: guides cover HTML, Next.js, React, Vue, WordPress, Django, Laravel, Shopify, Webflow, Framer, Wix, Squarespace, Ghost and Google Tag Manager. Stripe and Whop connect directly. Other processors such as Paddle, Lemon Squeezy or PayPal have no native integration: your server reports each sale through our conversions API.

Your checkout passes our website, visitor and session IDs to Stripe or Whop as metadata. When the payment arrives, we credit the sale to that visitor's most recent visit with a referrer or UTM tag in the 30 days before it. Direct visits never override a real source, and renewals follow the customer's first attributed purchase. Without the IDs the sale is still recorded, but it is not matched to a visit.

It sets two first-party cookies (a visitor ID and a session ID) and keeps UTM data in your visitor's browser storage. There are no third-party cookies and no cross-site tracking. IP addresses are not stored with events, and country comes from the browser time zone, so it is approximate. You decide whether your site needs a consent banner.

Both plans include every report. Starter is for 1 website and is best for solo founders getting started. Growth is for up to 30 websites and is best for established businesses and people running several projects.

Start with 10k events a month if you're just getting started. Pageviews, custom events and sales all count, so a site with about 1,000 visitors a day viewing three pages each uses roughly 90k events a month: 100k or 200k fits. Pick 1M or more for heavier traffic. Above 10M a month, contact us for a custom plan.

Every pageview, custom event, sale and conversion recorded for your websites, whether it comes from the browser, your server, Stripe or Whop. A purchase event that includes an amount is recorded as a custom event and as a sale, so it counts as two tracked events. An event without an amount counts as one. Refunds, $0 payments and Stripe test-mode payments don't count.

No worries! We keep tracking every event, so you never lose data. At 80% of your limit we let you know, and once you go past it you'll need to upgrade to a larger plan to open your dashboard. Usage starts again at zero when your billing period renews. Congrats on all the traffic!

Yep! Every new account gets 14 days free, and you don't need a card to start. Choose a plan whenever you're ready: if you subscribe before the trial ends, you aren't charged until it does.

Yearly costs 10 months, so you get 2 months free. A yearly plan includes 12 months of events for the year, so a busy month can borrow from a quiet one.

No. You get traffic, referrer and UTM campaign reports from day one. Revenue by channel starts once you connect Stripe or Whop and pass your checkout the visit IDs (see "Do I need to code?").

For traffic reports, no: paste one script tag into your site (about 2 minutes). To match sales to traffic sources you also pass three IDs (website, visitor and session) into your checkout metadata. That is a short copy-paste snippet, or you can paste our ready-made prompt into your AI coding agent. Plan on about 10 minutes in all.

Yes, from the billing page. A new plan starts right away at its full price, and your current plan ends then. Unused days of the old plan are not refunded. After you cancel you keep access until the end of the period you've paid for.

Whop retries the payment, and we show a banner with a link to update your payment method. You keep full access for 7 days after the payment was due. After that your dashboard is locked and tracking pauses until the payment goes through. Revenue that Stripe or Whop report to us is still recorded. Your data is kept (raw events for 25 months, revenue for as long as you have an account).