Privacy Policy
Last updated: April 11, 2025
Introduction
At theBizness.ai, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your information when you use our marketing attribution and analytics platform. Our service is designed to help businesses track marketing performance and connect UTM parameters with Stripe payments.
Information We Collect
When you use theBizness.ai, we collect the following types of information:
1. Website Tracking Data
- URL and page information
- Referrer URL
- UTM parameters (utm_source, utm_medium, utm_campaign, utm_term, utm_content)
- Device information (browser, operating system, screen size)
- IP address (optional, can be anonymized)
- Session identifiers (first-party cookies)
2. Account Information
- Name and email address
- Company information
- Billing details (processed securely via Stripe)
- Website domains you track
3. Stripe Integration Data
- Payment metadata for revenue attribution
- Visitor and session IDs linked to transactions
- Transaction amounts (for ROI calculations)
How We Use Your Information
Analytics and Attribution
The primary purpose of our service is to provide marketing attribution analytics. We process your website visitor data to:
- Connect UTM parameters to Stripe payments for revenue attribution
- Calculate ROI by marketing channel
- Generate reports on campaign performance
- Track visitor behavior across your website
Service Improvement
We also use aggregated, anonymized data to improve our services, diagnose technical issues, and enhance the platform's features.
Data Sharing and Third Parties
We do not sell your data to third parties. We may share data in the following limited circumstances:
- Service Providers: We work with trusted service providers (like Stripe for payment processing) who help us operate our business.
- Legal Requirements: We may disclose information if required by law or to protect rights and safety.
- Business Transfers: In case of a merger, acquisition, or asset sale, user information may be transferred as a business asset.
Cookies and Tracking
Our service uses first-party cookies to identify unique visitors and track sessions. These cookies are essential for our service to function and do not track users across different websites. We set:
- thebizness_visitor_id: Identifies unique visitors (365-day expiry)
- thebizness_session_id: Identifies unique sessions (1-hour expiry)
UTM parameters are stored in the visitor's session and associated with their actions on your website.
Your Privacy Choices
As a business using theBizness.ai, you have several options to respect your users' privacy:
- Enable IP anonymization to mask visitor IP addresses
- Choose what data to collect and for how long to retain it
- Add theBizness.ai to your website's privacy policy and cookie notices
- Implement a consent mechanism before loading our tracking script, if required in your jurisdiction
Data Security
We implement appropriate security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.
Data Retention
We retain your data for as long as your account is active or as needed to provide services. You can request deletion of your data at any time by contacting us.
International Data Transfers
We process data in the United States. If you are located outside the United States, your information may be transferred to and processed in the United States, which may have different data protection laws than your country.
GDPR Compliance
For users in the European Economic Area (EEA), we comply with the General Data Protection Regulation (GDPR). This includes providing data subject rights such as access, correction, deletion, and portability of your personal data.
CCPA Compliance
For California residents, we comply with the California Consumer Privacy Act (CCPA). You have the right to know what personal information we collect, request deletion of your information, and opt-out of the sale of your information (though we do not sell personal information).
Children's Privacy
Our service is not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
Contact Us
If you have any questions about this Privacy Policy, please contact us at: