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Documentation

Everything you need to integrate theBizness.ai analytics into your website and start making data-driven decisions.

Quick start

4 steps
1

Add your website

Register your website domain and get your unique tracking ID
2

Install the tracking script

Add our lightweight script to start collecting visitor data
Learn more about Install the tracking script
3

Connect revenue sources

Connect Stripe, or report sales from your own server, for revenue attribution
Learn more about Connect revenue sources
4

Track conversions

Set up conversion rules and custom events to measure success
Learn more about Track conversions

Installation guides

6 guides

Choose your platform

Step-by-step guides for six frameworks. The universal script works on any website that can add a script tag, and short instructions for Google Tag Manager, Webflow, Ghost and Shopify are on the installation page.

Short instructions

View all installation guides

Features and guides

UTM parameter tracking

Automatically capture and analyze UTM parameters from all traffic sources
Read guide about UTM parameter tracking

Revenue attribution

Connect customer payments to their original marketing source
Read guide about Revenue attribution

Conversion tracking

Track custom events and goals to measure campaign effectiveness
Read guide about Conversion tracking

Up-to-date analytics

New visits, events and revenue appear in your dashboard as soon as they are received. Reload the page or press Refresh data to see them.
Read guide about Up-to-date analytics

Customer journey mapping

See the complete path from first visit to conversion
Read guide about Customer journey mapping

API access

Send events and revenue from your own applications and servers
Read guide about API access

API reference

REST API

Integrate with your applications

Send pageviews, custom events, conversions and purchases from your own website or server with our public tracking endpoints.

Popular endpoints

POST
/api/events

Record a pageview

POST
/api/events/event

Record a custom event

POST
/api/conversions

Record a conversion or purchase

POST
/api/conversions/check

Legacy: check a page URL against your conversion rules

Authentication

Browsers: your domain

Browser requests are accepted only from your registered domain and its subdomains, checked with the Origin or Referer header. Other origins get a 403 and nothing is stored.

Servers: ingest secret

Send your website's ingest secret as a Bearer token from your backend. Sales reported this way are recorded as verified revenue. Keep the secret out of browser code.

View the full API reference

Advanced topics

Privacy and data protection

  • Privacy mode hides customer names and emails
  • First-party cookies only, no third-party cookies
  • Consent decisions stay with you
Learn more about privacy and data protection

Custom domains and proxying

  • Fewer requests blocked by ad blockers
  • Requests go to your own domain
  • Serve the script through your own domain via a proxy
  • Share visitors across your subdomains with data-cookie-domain
Learn more about custom domains and proxying

Need help?

Can't find what you're looking for? Our support team is here to help you get the most out of theBizness.ai.

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