Resources and insights about UTM tracking, revenue attribution, and marketing analytics.
Most startups use UTM tags to track marketing campaign performance, yet many stop short at measuring clicks and visits. The real magic happens when UTMs are used to track actual revenue generated by each campaign. Here's how to use UTMs to measure real revenue, not just clicks.
Every founder wants to know one critical thing: "Where are my paying customers coming from?" You invest time and money into marketing, but how do you know which channels or campaigns actually bring revenue? Revenue attribution provides the clarity you need—connecting the dots from the first click all the way to a completed sale.