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Find out which marketing pays

Short, practical guides to tying your revenue to the channels, campaigns and posts that earned it.

Attribution basics

How a sale gets linked to the marketing that earned it.

What is revenue attribution?
Revenue attribution links each sale to the marketing that brought the buyer in. Learn how it works, where it breaks and how to set it up without a data team.
5 min read
First-touch vs last-touch attribution
First-touch credits the channel that found the customer, last-touch the one that closed the sale. See how each model skews your numbers and which one to use.
4 min read
How to use UTM parameters
A practical guide to UTM parameters: what each of the five tags means, naming rules that keep reports clean, examples for common channels and mistakes to avoid.
4 min read

The numbers that tell you where to spend next.

Revenue per visitor: the metric that beats pageviews
Revenue per visitor shows what an average visitor from each channel is worth. Learn how to calculate it, read it and use it to compare channels of any size.
4 min read
How to find which marketing channel brings paying customers
A step-by-step method to find the marketing channels that bring paying customers, not just traffic, and decide what to do with each one.
4 min read

Tie Stripe and Whop payments to your traffic sources.

How to track Stripe revenue by traffic source
Stripe knows who paid but not where they came from. Here is how to connect each Stripe payment to the traffic source and campaign that brought the buyer.
4 min read
How to track Whop sales by traffic source
See which posts, videos and campaigns lead to Whop sales. Connect your Whop business to your site's traffic and attribute every payment, refund and cancellation.
4 min read

Analytics that respect your visitors and your obligations.

Cookies, GDPR and privacy-friendly analytics
What GDPR and the ePrivacy rules mean for website analytics, what “cookieless” really covers, and exactly what theBizness.ai stores in your visitors’ browsers.
4 min read

Connect Stripe or Whop and find out which marketing brings paying customers.

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